Online market research provides valuable insight for pharmaceutical and healthcare related organizations. Regardless of the product, service or treatment area understanding consumer online behavior can influence overall messaging, content development, site navigation, even product and market development.
How do people search for the general terms associated with the product? How people search for a term is reflective of how they think and feel about a given subject. Knowing this information can help you define keywords and key phrases that are especially valuable and important to your audience.
Online competition is often far different then ‘brick and mortar’ or offline competitors. While ‘real world’ competition can be measured by sales volume or market share, online competition is measured by search visibility.
Who is at the top of Google? Who shows up most frequently in search results when your target audience searches for the most applicable terms?
That is your online competition!