Primarous Consulting, a leading provider of managed pharmaceutical search marketing services, recently completed a review of the Top 25 Pharmaceutical Manufacturers corporate websites, analyzing each website for the use of primary search engine optimization features. The elements analyzed included: organic optimization, site speed, site mobile-friendliness, site security, and engagement with Google. The purpose of the search analysis is to: 1) measure how well the Top 25 Pharma Manufacturers meet Google’s current and pending Search Standards, 2) to understand if progress has been made over the last 5 years, and 3) to provide a benchmark for other pharmaceutical companies to measure their own search status. This is a follow-on survey to… Read More
Continue ReadingPharma SEO – Search Engine Optimization Basics
The Increased Value of Search Engine Visibility In today’s ‘no contact’ world, visibility in Google has never been more important. About Pharma-related SEO Search engine visibility, which is improved by the process of Search Engine Optimization, directly impacts a variety of audiences. Investors, potential partners, prospective employees, health care providers and patients all search online. Your online search visibility is comprised of three main components: your website’s organic search engine ranking, your online business data, and your paid search marketing. Effective online marketing is crucial for your overall business visibility for branded and non-branded terms as well as for patient recruitment for clinical trials. Many pharma companies, CROs, and clinical… Read More
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